Wood enterprise developing green marketing, corporate image
Through technological innovation guaranteed green products太阳城娱乐手机版
Due to the technological and technical constraints, in making wooden doors process required extensive use of adhesives, paints and other pervasive formaldehyde, although can be eliminated through technical means, but due to the wooden doors was mixed, industry concentration is not high, excessive formaldehyde problems are quite common, which has a large effect on consumer confidence in the wooden doors.
Recently appeared on the market of formaldehyde-free adhesives, acrylic paints and other chemicals products, there are enterprises launching products with formaldehyde-free, despite industry it can be truly formaldehyde free is in doubt, but by technological innovation to improve the materials and processes to maximize the Elimination of formaldehyde is entirely possible, efforts deserve support and recognition of the related companies. As enterprise may guarantee publicity and the actual consensus, if only the "green" and "green" as a publicity stunt that will sooner or later abandoned by the market.
To seek more environmentally friendly alternative material2007.com
For historical and cultural reasons, people have been popular solid wood doors, solid wood as a representative of the quality, but from the perspective of sustainable development and green marketing, wood door should reduce dependence on natural resources. Indeed, despite the claimed many of wood products on the market today, but real solid wood products is not much, some insiders say, there really is the lack of wood on the market 70%. With the degradation of forests, wood resources will become more and more scarce, less dependent on natural resources, to seek more environmentally friendly alternative materials is a general trend.
For wooden doors, and is one of raw materials, design and branding is just as important, the wooden doors too much emphasis on natural materials, is actually exposed to these deficiencies, domestic enterprises should enhance innovation in design, and increase brand value through brand and used the more modern and environmentally friendly materials instead of wood, formed its own characteristics. Believe with the green wave's development, solid wood doors of the market will be gradually reduced.
Through bi-directional communication to build green brands
To build a consumer brand is the hot wood door industry, and future trends. For a long time, wood Enterprise brand is largely relying on celebrity endorsements and advertising models, lack of personality and deep interpretations of the brand, especially when celebrity endorsements after the abuse, its effects are greatly discounted. Wooden doors should explore more diverse means of brand communication.
So-called bi-directional communication refers to the communication of importance to interaction with consumers, be as open and transparent, more credible and more readily accepted by the consumer. Specifically, through a series of open public relations activities, so that consumers, media and enterprise-wide contact, understand enterprises ' production and marketing the green operating procedures and systems, establish a corporate image of green, green marketing, a broad social base. In the air to avoid thumping and instead through the media and through third parties such as industry associations, research institutions, deliver authoritative information through them. Via new media platforms such as Twitter, increased interaction with consumers is a good choice. In addition, businesses should be more involved in and support environmental public welfare activities, through concrete action, with more interpretation of enterprise's Green brand image.
Overall, green marketing is a systematic project, which involves every aspect of the production, marketing and sales, such as green design, green manufacturing, green packaging, green, symbol, green, green, green price promotions and other, different specific practices are not the same. For wooden doors of branding is still in the early, not copying the photo, should be combined with their own characteristics, to selectively. In the short term, green marketing will increase the company's costs, the production of wooden doors poses challenges, but in the long run, environmental protection and sustainable development is an inevitable trend of social development, green marketing will bring more development opportunities. Conversely, if the move against the trend, you will inevitably become obsolete doom.
21st century of marketing main tones is environmental green, in the late 1980 of the 20th century in developed development up of green marketing, increasingly was public by recognized, in green revolution of effects and led Xia, China wood door enterprise also to conform to era trend, especially in today world advocate sustainable development, and protection environment of background Xia, if wants to seeks faster better of development, must implementation green marketing strategy, create green operating concept, foster green enterprise culture, development design green products, developed wood door of green marketing combination, Achieve the shared green space in harmony with the environment, seeking corporate, social, and environmental win-win, so as to enhance their reputation, set up wooden doors green image, will greatly increase their profits, can the wooden door in a highly competitive market!